Features of our online store building tool

Catalog Managment

Power Edit
Let's say you need to change the price on twenty products. All you want to do is type in the new price for the products, not scroll through all the information for each product, clicking "next" endlessly just to get to the information you need. With Power Edit, you can simply highlight the products you want to edit, choose to edit price, and then type in the price for each of the twenty products. With just a couple clicks your store is updated with the new information.

Universal Edit
You've just decided to run a sale on all your drills--all 70 of them. Instead of changing the price for each product individually, simply use the Universal Edit feature to change the price of all of them at the same time. You simply highlight all the drills, select to edit universally, and then type in the sale price (say 20% off). The system will automatically calculate the sale price, updates the pricing, and even displays a customizable sale graphic if you like. You type the sale price in once, and all 70 products get updated.

Searchable Products Database
You have 500 tools in your store. You need to update the description of one drill. Search through the names, SKUs, product descriptions, etc. in your store to find that one product you need.

Graphics Upload
Want some custom graphics in your store? With the Direct Media Upload feature, you can upload graphics from your hard drive into your store. Once a graphic is in your Media Library, you can easily view it, change attributes, and assign graphics to products or pages.

Customer Service Tools

Merchant Order Notification
Want to keep tabs on your online business? Every time a shopper places an order, e-mail can be sent to you notifying you of the order.

Automatic Customer Receipt
As soon as a customer places an order at your store, he/she receives an email receipt of the order. And since you can customize the email receipt, you can include information on additional customer services, promotions, etc.

Business Tools

Store Statistics
In order for your business to be as successful as possible, you need to be able to quickly evaluate and react to your stores traffic. Using just your browser, you can get detailed reports on sales, page hits, traffic summaries, as well as reports on where customers are coming from as they enter your site.

Secure Order Management
You can easily view your orders securely from any computer--all you need is a browser. And to help you integrate your online business with your existing business systems, you can securely download your order information from your store and import the data into any offline database or program such as Excel, FileMaker, or QuickBooks. Orders are encrypted on the database server.

Merchandising Tools

Product Up-sell or Cross-sell
Let's say you are selling a nice cordless drill. You also sell a great set of drill bits. It is easy to upsell from just the drill alone to a drill/bit set pack, or to use suggestive selling to encourage your customer to purchase bits with the drill. Either way, you can easily present shoppers with multiple opportunities to buy more at your store.

On Sale Module
Displaying sale items is a breeze. You simply enter the sale price (or % off regular price) and the regular price is displayed, the sale price, and you can even display a customizable "on sale" graphic.

Flexible Product Placement
Merchandising online is a lot like merchandising anywhere else--product placement is key. It is easy for you to put complimentary products next to each other on a page--ensuring that your products will get seen as much as possible by shoppers.

Associates tracking - track and provide sales commission to any site that referred the customer to your site
Amazon.com has turned a simple business idea into a great success. To extend their reach they offered anyone who refers them business a cut of the sales they refer. These sites are called "associate sites." We make it easy for you to set up associates, track all sales coming from associate sites, notify associates of orders, and even calculate commissions owed to each associate. (Want to see an example of how a store uses the associates feature? Take a look at www.stacksandstacks.com.)

Search Engine - Configurable store search
The easier you make it for your customer to shop, the more likely they are to make purchases. We make it easy for your customers to find the product they are looking for in your store. Your shoppers can search for any product-based information such as product name, description, or SKU. And your customers can order products directly from the search results page.

Unlimited Product Attributes
Do you have products that come in different variations. (Like t-shirts that come in different sizes, colors, or materials?) You can easily create an unlimited number of product attributes for each product.

Per Attribute Pricing
You sell computer systems. Your base model comes with an 8 GB hard drive. But customers can upgrade to a 16 GB hard drive for $100. You can easily create unlimited configuration options (like hard drive, RAM, and monitor size)--, each of which can increase or decrease the price of the product.
This feature can be used to sell special packages as well. For instance, your cordless drill costs $109, but when purchased with a drill bit set (value=$20) the package costs only $115. What a deal! We make it easy for you to create this kind of an option for the shopper. After adding the drill to the shopping basket, the shopper can be presented with the option to purchase the special pack. If he chooses the pack, the price is adjusted to the package price.

Order Anywhere
We make it easy for you to place order buttons in any digital medium (like a CD, an e-mail, or even a banner ad)--making it possible to attract customers to your site with special deals in just about any way you can imagine. OrderAnywhere technology isn't just nifty, it's easy to use too. You can simply drag or paste order buttons just about anywhere you want.

Meta Tag Editing
Ever heard of a meta tag? Quite possibly not. But if you want your store to be successful, you should get acquainted with them. Meta tags make your site more visible on search engines. You can control the keywords your site is indexed under, as well as the page description that is displayed when your pages are found in a search. (Have you noticed when searching at somewhere like Lycos, Excite, or AltaVista that some "hits" have great descriptions, while others are just gibberish. The great descriptions come from meta tags!)

All Catalog Pages Indexable by search engines
You want your store to be seen, don't you? Often, much of the traffic to your site comes from people searching at search engines like Lycos, Excite, or AltaVista. We use search-friendly pages--pages that can be indexed by any search engine. That means that every catalog page can be indexed for searches. Many similar products use dynamic pages--pages that are completely invisible to search engines.

Security/Data Backup & Recovery

Secure Ordering/Orders
Not only are orders taken through our store secure, but the orders remain secure while they are on the server. We encrypt the orders and store them securely in an orders database. When you want to view your orders, you can view them securely through the browser--using the same industry-standard security that was used when the order was placed. Or, you can download your orders to your local machine for import into the program of your choice.

Database Backup
Every PC user knows that failure to back up data can result in headaches. We make it simple for you to maintain up-to-date backups of your data. Using a simple point-and-click interface, you can verify database integrity, back databases up on the server, restore a database, or even extract a database to your machine for safekeeping.

Commerce Tools

Dual currency Support
Do you need to display your products in British Pounds and the Euro? You can easily display product prices in two currencies. You simply specify which currencies you want to use, what the exchange rate is, and we do the rest. If only taxes were so easy.

Flexible Tax Handling
Taxes--the bane of our existence. Especially when we have to calculate and track them. We make it easy to calculate taxes due, without a lot of headache.

Surcharge Handling
Want to charge extra for orders being shipped overseas? For gift-wrapping? How about for special handling services? Whatever your need, our handy surcharge feature makes it easy to cover those extra costs, or offer an additional service.

Secure Order Capture
We make it easy to view your orders securely from any computer--all you need is a browser. And to help you integrate your online business with your existing business systems, you can securely download your order information from your store and import the data into any offline database or program such as Excel, FileMaker, or QuickBooks.

Real Time Credit Card Processing
Do you want to process credit cards on the fly? You have several options such as CyberCash, PaymentNet, or AuthorizeNet. And each is easily configured within ShopSite's intuitive commerce setup utility.

Configurable Payment Types
You can accept just about any payment method you choose--from American Express to Visa, Carte Blanche to purchase orders. And, you can customize the store to take your own special payment mechanisms, too. (Like your own club credit card, or say payment-in-kind. But just remember, collecting those chickens can be a bit of a task.)

Flexible Shipping Options
You can choose multiple shipping methods based on your shipment company (UPS, your local postal service, Albatross Air, etc.) and the shipment method (per product, by total weight, by flat rate, etc.).

Advanced Developer Tools

Custom Pages
Savvy web developers will enjoy our Custom Page Extension feature. With this feature, designers can embed database calls into an HTML page. This allows you the flexibility of customizing a page to your hearts content, while affording you the easy maintenance of a database driven site.

Orders API
The Orders API allows advanced users to customize the order process by writing scripts to meet specific needs. Users have written scripts, which hook into custom payment processors, such as the Royal Bank of Canada, or to give access to digital downloads.